Reproduction :: essays research papers

THE REPRODUCTIVE SYSTEM The ability to reproduce is one of the unifying characteristics of all living things. Sexual reproduction produces offspring that are genetically different from their parents. Asexual reproduction produces offspring genetically identical to their parent. Asexual Reproduction   Ã‚  Ã‚  Ã‚  Ã‚  Fission, budding, fragmentation, and the formation of rhizomes and stolons are some of the mechanisms that allow organisms to reproduce asexually. The hydra produces buds; starfish can regenerate an entire body from a fragment of the original body. Asexual reproduction allows an organism to rapidly produce many offspring without the time and resources committed to courtship, finding a mate, and mating. The lack of genetic variability in asexually reproducing populations can be detrimental when environmental conditions change quickly. Sexual Reproduction In sexual reproduction new individuals are produced by the fusion of haploid gametes to form a diploid zygote. Sperm are male gametes, ova are female gametes. Meiosis produces cells that are genetically distinct from each other; fertilization is the fusion of two such distinctive cells that produces a unique new combination of alleles, thus increasing variation on which natural selection can operate. Rotifers will reproduce asexually when conditions are favorable by having females produce eggs by mitosis. When conditions deteriorate, rotifers will reproduce sexually and encase their zygotes inside a resistant shell. Once conditions improve, these eggs hatch into diploid individuals. Rotifers thus use sexual reproduction as way to survive a deteriorating environment. Sexual reproduction offers the benefit of generating genetic variation among offspring, which enhances the chances of the population's survival. Costs of this process include the need for two individuals to mate, courtship rituals, as well as a number of basic mechanisms described later. Human Reproduction and Development Human reproduction employs internal fertilization, and depends on the integrated action of hormones, the nervous system, and the reproductive system. Gonads are sex organs that produce gametes. Male gonads are the testes, which produce sperm and male sex hormones. Female gonads are the ovaries, which produce eggs and female sex hormones. The Male Reproductive System Testes are suspended outside the abdominal cavity by the scrotum, a pouch of skin that keeps the testes close or far from the body at an optimal temperature for sperm development. Seminiferous tubules are inside each testis, and are where sperm are produced by meiosis. About 250 meters (850 feet) of tubules are packed into each testis. Spermatocytes inside the tubules divide by meiosis to produce spermatids that in turn develop into mature sperm.

Social Attitudes Toward Vietnam Veterans Essay -- Exploratory Essays R

Social Attitudes Toward Vietnam Veterans I have always been interested in the Vietnam War and the results of â€Å"the longest war in America.† Therefore, I have decided to examine the social attitudes toward Vietnam veterans. Since I feel so passionately about the way that Vietnam veterans are viewed, the purpose of my paper is to inform others about the way that the veterans have been criticized and misrepresented. Personally, I hope to gain a further understanding of the attitudes and views towards Vietnam veterans, especially since my father is a veteran. After reading my paper, I hope that my audience will walk away with more respect and reverence for those that fought in the Vietnam War and gave their lives for their country. My audience will consist of my peers, my professor, and any other person interested in learning more about the sentiment towards Vietnam veterans. My research has involved searching the Internet, going to the University Library and looking through books, and even interviewing my father, who fought in the Vietnam War. I have also examined the lyrics to Billy Joel’s ballad, â€Å"Goodnight Saigon.† Thus far, the most valuable sources have been a few books I took out from the library. These books include information about the history of the Vietnam War as well as about the aftermath. In addition, several of these books include powerful pictures and images from wartime to the present time. After examining the lyrics to Billy Joel’s song, â€Å"Goodnight Saigon,† I realized that it does not directly relate to my topic about the sentiment towards Vietnam veterans. However, it does provide a clear insight into the way the soldiers felt while they were fighting in Vietnam. At first I was unsure about the lyrics sin... ...port my beliefs about the changing social attitudes toward Vietnam veterans. As the writing process continues, I plan to gather more research materials such as new books and articles. The social attitudes towards Vietnam veterans has proven to be an extremely interesting subject to me and I hope that through my discussion of these views, my audience will gain a new understanding of some of the bravest and most heroic men of the century. Works Cited Doyle, Edward, et al. The Aftermath. The Vietnam Experience. Boston: Boston Publishing Co., 1985. Greene, Bob. Homecoming. New York: G.P. Putnam’s Sons, 1989. Gustainis, J. Justin. American Rhetoric and the Vietnam War. Westport: Praeger Publishers, 1993. Joel, Billy. â€Å"Goodnight Saigon. â€Å" The Nylon Curtain. 1982. Katakis, Michael. The Vietnam Veterans Memorial. New York: Crown Publishers, Inc., 1988.

Evolution Alongside Creationism School

Engwr300 Online Essay #2 10/21/2012 Evolution alongside Creationism School In the essay â€Å"Why Evolution should be taught in public school† by Laura Kahn. According to Kahn, we need to educate the next generation of scientists on understanding how microbes develop and change to give them the tools to develop treatment against antibiotic resistant bacteria emerging viruses, and other deadly microbes. As she learned from her time in medicine, she recognizes the necessity of learning evolution to develop treatments in this rapid microbial environment.Unfortunately, certain aspects of society insist that religious doctrine be taught instead of evolution. According to a 2005 Harris poll, a majority of U. S citizens believe in creationism. Another survey show that two-thirds of U. S citizen believe creationism should be taught alongside evolution. Mrs. Kahn believed if we fail to teach science in public schools we would become scientifically illiterate. Therefore, we need to rema in vigilant that our children receive a good science education to further enhance human understanding, and a good science education includes learning about evolution.In the nineteenth century, during the â€Å"Spontaneous generation† scientists and physicians were unprepared in developing strategies against infectious killing diseases. Until French chemist Louis Pasteur convince the world that invisible microbes caused disease, which disprove and replace the spontaneous generation with the germ theory of disease Pasteur theory, suggested that life could develop from nonliving organic matter.Pasteur study fermentation and spontaneous generation in 1859, he discovered a link between microbes, fermentation, and putrefaction, and diseases, however, convincing the scientist and medical profession to accept the idea was a challenge. Kahn example of â€Å"spontaneous generation shows what could happen if children are not educated about evolution, future generation wouldn’t b e able to understand little details about germs and how they work. Further Laura H. Kahn shows the difference between creationism and evolution.She says that creationism is the belief that God created the heavens and the earth, and all living beings. Charles Darwin’s â€Å"theory of evolution† is controversy of creationism because it undermines religious doctrine. Proponents of creationism say that it is a scientific theory. They state that creationism is an alternative scientific theory to evolution. People who believe in creationism can’t prove existence of God and not even people who believe in evolution can prove that there’s no God.The first public disputation on creationism versus evolution was in1860 between Thomas Huxley and Bishop Samuel Wilberforce. In 1925, Tennessee passed the Butler Act that interdicted to teach evolution in public schools. The ACLU chose to protect any teacher who violated the act. There was one teacher named John Scopes, he discussed evolution with his biology class at the Rhea County High School. He was sued for it and was convicted and fined for a hundred dollars. But in 1927, John Scopes was justified and also Tennessee abolished the Butler Act.Germ theory of disease helps us to understand the causes of infectious disease and evolution helps us to understand the development of antimicrobial stability. Kahn thinks that â€Å"we need to remain vigilant that our children receive a good science education to further enhance human understanding. And a good science education includes learning about evolution. † Concurrently with the time of Pasteur, the director of the Museum of Natural History, Felix-Archimede Pouchet claimed he had product spontaneous generation, but Pasteur work on fermentation conceived him otherwise.So, he decided to disprove Pouchet’s claim with his experiment to show that different concentrations of microbes existed depending on the location and elevation. Pouchet tri ed duplicating Pasteur’s result but failed, so Pasteur demanded that the experiment be repeated by a commission appointed by the Academy of Science and that the experiment be conducted in a laboratory in the museum of Natural History. After the experiment, the academy later issued an official announcement that Pasteur had successfully disproved spontaneous generation. Yet, spontaneous generation proponents in other countries still attack his findings.Until, German physician Robert Koch proved that bacterial is the causes of a number of infectious diseases finally putting spontaneous generation to rest. For the longest time in history, people understood the nature of epidemics and to develop effective preventive and control strategies against infectious diseases. Kahn also agrees creationism verse evolution. â€Å"Creationism† is the belief that a deity created the heavens, earth, and all its living creatures. Although, many civilizations have creation stories rooted in religious belief. Unlike spontaneous generation that is based on observation.Charles Darwin’s theory of evolution was develop after collecting extensive data while on a five year, round the world journey aboard; Pasteur disproved spontaneous generation based on scientific theory on observation. Proponents of creationism propose creationism is an alternative scientific to evolution, yet they don’t provide scientific evidence for the existence of an intelligent deity. Instead they cite gaps in evolutionary theory. She asks the question, how would someone prove by observation and experimentation the existence of a deity or how would someone disprove evolution?She explained there’s extensive evidence in the fossil record in genetic code, and in rapidly evolving microbes, and experimental results of thousands of years of human genetic manipulation through selective breeding of domesticated plants and animals. Kahn makes a very valid point in defense of evolution, sh e writes a well put together argument, and she supports the evidence for the existence of evolution, but expects the same from the creationists. Kahn enables readers to think clearly about the effectiveness of creationism and evolution.However, acquiring the permission to teach evolution remains a problematic issue since teaching evolution is prohibited as it is against the beliefs of many people. Which I don’t understand, I believe it show be up to the teacher to decide when lecturing about creationism because evolution can easier be link with creationism in school for a better understand with the children and they could think about new information for themselves whether he or she agree or disagree, but I think completely avoiding the topic can be harmful in the future for health reasons.Finally, Kahn’s main point I believe is to inform the readers about the evolutionary education, and not to eliminate creationism from school, her goal is to ensure that evolution be c onsidered important as it will direct our future generation. Just how Pasteur and Darwin, she hopes someone will do same for evolution. Kahn provides valid facts with actual evidences to help guide her readers in learning the importance of teaching evolution in public schools.

Motorola China Experience Case Answers Essay Example

Motorola China Experience Case Answers Essay Example Motorola China Experience Case Answers Essay Motorola China Experience Case Answers Essay Case Study-Motorola China Experience 1. How should Motorola appropriately react to the emerging local brands, head-to-head competing or cooperating in some fields? Due to the large size of the Chinese cell phone market and its potential for long-term continual growth, competition for access to China’s consumer markets is intense. Competitive threats from Nokia, Siemens, Samsung, and local producers like TCL are a cause for concern within Motorola. However, eighty-four percent of Chinese consumers prefer foreign mobile phones to local models, with Motorola, Nokia and Ericsson being their favorite makers, according to a nation-wide survey conducted by the China Telecommunications Association and Eaglewings Public Relations. For this reason, Motorola’s biggest competition for cell phone supremacy would likely appear to come from foreign companies outside of China. China’s aforementioned government structure plays an interesting role in the assumption that foreign companies will maintain dominance. As is traditional, the socialist government hierarchy prefers for a majority of any industry to have local majority control. The government, which controls the operations of the service provider sector and is a dominant player in distribution channels as well, has the means to make this goal a reality – quickly. For this reason, Motorola must not only utilize shorter-term strategies to find a way to grow market share, but long-term change strategies to find a way to compete with government powered locally owned firms. The Ministry of Information Industry showed that Motorola had a leading market share of 28. % in the mobile phone industry as of April 2002. Competition Local Chinese Brands ? 3% Nokia ? 5% Siemens ? 47% Motorola ? 13 % Samsung ? 22% Others ? 10% Market Share of Chinese Cell Phone Market (as of 1st Quarter 2005) The cellular phone industry in China is going through the growth stage of the industry life cycle. As the countries market continues to grow rapidly, bar riers to entry are being lessened, as the government and its people want to assure the advancement of the industry. Overall the market is currently at around 180 million subscribers, number one in the world, with expectations of 300 million subscribers by 2003. This is currently only a 13. 9% penetration rate, which is lower than average, as compared with all other major cell phone markets. This early industry life cycle stage’s strong growth potential is what makes China such an attractive market for expansion. Emerging local brands Joint ventures and cooperation projects Motorola has 9 joint ventures in China, which produce cell phones, CDMA equipment, semiconductors and other high-tech products. ? Guangzhou Jinpeng Cellular System Co. , Ltd. ? Shanghai Motorola Telecom Products Co. ,Ltd. ? Beijing Huamin Smartcard System Manufacturing Co. ,Ltd. ? Hangzhou Eastcom Cellular Phone Co. Ltd. ? Leshan-Phoenix Semiconductor Co. ,Ltd. ? Huamin Smartcard System Co. ,Ltd. ? Hangzhou Eastcom Cellular Equipment Co. , Ltd. ? Shanghai Zhongmei Automotive Electronics Co. , Ltd. ? Motorola Qiangxin (Tianjin) IC Design Co. , Ltd.. Despite the increasing number of Chinese phones, foreign brands - Nokia (NYSE: NOK), Motorola (NYSE: MOT), Samsung an d Sony Ericsson (NYSE: SNE) - still dominate the mobile phone market in the world’s fastest growing economy. According to CCID Consulting, the mentioned four handset maker’s account for more than 70% of all mobile phones sold in the first half of this year. During the first six months, around 248 million mobile phones have been produced in China, and the figure is expected to exceed half a billion till the year’s end. Speaking of numbers, it’s also important to repeat that there were over 480 million mobile phone users in China at the end of Q1 2007. If the growth continues with the expected rate - and every indicator goes in that direction - there will be more than 500 million mobile phone subscribers until the end of 2007. Market analysts attribute this success to the company’s brand reputation, flexible product strategy, and considerate after sales service. Motorola has positioned itself as a desired local product brand that provides optimal value throughout its relationship with customers. According to company sources, Motorola was successful in China due to its understanding of the market and the people and because of the strategies it adopted. However, analysts were skeptical about Motorolas success in China in the future on account of increasing competition from both local and foreign players in the mobile handset market, which was an important product segment for the company. Over the years, Motorola expanded its business in China to various segments, such as Personal Communication Sector (PCS), Global Telecom Solutions Sector (GTSS), Semiconductor Products Sector (SPS), Commercial, Government and Industrial Solutions Sector (CGISS), Broadcast Communications Sector (BCS) and Integrated Electronics Systems Sector (IESS) (Refer Table I for segment information). Along with expanding into a wide range of products, Motorola also focused on improving quality in its Chinese manufacturing units. In 1995, Motorola manufacturing plants got ISO9002,7 ISO140018 and QS9000 quality certification. 9 Over the years, Motorola concentrated on three product categories mobile phones, telecom network equipment and semiconductors 2. How would licensing manufacturing technology to Chinese manufacturers weaken Motorola’s core competency? Motorola’s Long-term Manufacturing Strategy in China 1. Motorola is firmly committed to investing, transferring technologies, and building local manufacturing and R capabilities in China, which will provide China with advanced communications solutions. 2. Motorola will continue its long-term plan to localize management in China and to develop and train outstanding local management. 3. Motorola will continue to work with local partners to create a comprehensive local supply chain. 4. Motorola will continue to promote joint ventures and cooperative projects with local partners to probe China’s new market opportunities as China is increasing integrate into the world market. In the near term, Motorola’s China strategy is to build China into world-class production and R bases, realize Seamless Mobility in China first and proactively carry out CSR. Motorola has been demonstrating its firm commitment to China through the years, which can be best reflected by the awards the company has received in recent years. The following are the major awards Motorola has won in China in 2006: The Success Recipe When Motorola entered China in the early 1990s, analysts were not very sure about its success due to increasing inflation and the unstable political environment. However, they did feel that China offered a vast market and was an attractive destination for MNCs. According to Motorola sources, Chinas vast market and low manufacturing costs were the factors that influenced their investment decision. Initially Motorola was wary about setting up manufacturing facilities in China and put up a makeshift plant in Tianjin to manufacture paging devices. However by 2003, Motorola was regarded as the most successful foreign company in China. There are two service providers for wireless access in the Chinese market: China Mobile, which provides 69% of service; China Unicom, which provides the remaining 31% of service. China United Telecommunications Co. , Ltd. was formed in 1994 under a government directive to break up the monopoly held by China Mobile. In May 2002, the old China Mobile was ordered by the government to break into two operating entities, where China mobile will retain the original corporate identity and operate in 21 provinces and municipalities in south China. Despite this apparent attempt by the government to strengthen competition in the market, both have strong government ties. These ties, and the duopoly created by this situation has caused for a lack of competition to lead to severe price imbalances for consumers. Because of their dominant positions it is imperative that cell phone distributors form alliance with these providers to enhance the distribution of their products. The retail distribution for the cell phone is severely fragmented, but consolidating with industry growth and expansion. As mentioned previously, because of its dominant position, China Mobile serves as a major distributor for cell phone technology producers. Major department stores and retail outlets (ex. Tristar) provide another key outlets for distribution. There is no one way to get products to consumers, as no one company has access to all of the markets in the nation, so providers must develop relationships with many types of outlets to gain market advantage. This is changing as the larger outlets and suppliers are buying up smaller retailers to consolidate their retail capabilities. Growth in China may not be huge in dollar terms, but it helps counter sales declines elsewhere, says Claudia D’Arpizio, a Bain partner in Milan. According to D’Arpizio, China’s luxury market is still modest when compared to Europe’s (which accounts for 38 percent of worldwide spending on luxury goods), South and North America’s (which accounts for 33 percent) and Japan’s (which accounts for 12 percent). Michael Ouyang, CEO of the World Luxury Association China Office,  said luxury brands have become an essential part of life for many Chinese and  estimates China will become the biggest consumer of luxury goods by 2015, accounting for at least 32 percent of the market. China has an estimated 300,000 millionaires and a 250-million strong middle class. When combined, these groups spend 40 billion yuan a year on luxuries, according to figures from accounting firm Ernst Young. As China grows, the consumption of luxury goods will not only be found in stores and in person – they’ll be found online and through mobile devices. Luxury brands need to develop long-term digital strategies that focus on e-commerce and m-commerce. And those strategies need to coincide with the brand’s long-term strategy for expansion and growth of retail locations in the cities’ brick and mortar stores. Licensing With the growing demand for cell phones and saturating markets for other consumer appliances, many Chinese consumer appliance companies also entered the mobile handset business thus increasing the competition for multinational companies such as Motorola. Motorola started feeling the heat by the early 2000s, when it saw its market share declining due to fierce competition in the Chinese mobile handset market. In order to increase its sales and market share, Motorola announced a new strategy in June 2002. Despite this, Motorola continued to lose its market share and analysts were skeptical about its continued dominance in the Chinese market The China telecom sector is witnessing plenty of competition nowadays, where excellent IT services management is becoming a critical advantage in the close competition, said Frank Zhou, General Manager of FrontRange China. Before deployment of our GoldMine solution, we analyzed the specific requirements and processes of the most successful enterprises like Motorola China, and finalized key elements in IT service management of these enterprises. We are sure the latest version of FrontRanges GoldMine can best manage customer relations with minimal operation costs, and help our customers in highly competitive markets. 3. Facing the expanding low-priced segment, how should Motorola, traditionally known as a brand for high-end mobile phones, position itself? By the end of October 2002, China became the largest cellular market in the world with a total number of 180 million cell phones in use. The number reached 220 million by the end of 2002. According to the data from China Mobile and China Unicom, the cumulative number of subscribers has increased by an annual rate of more than 50% from 1998 through 2002. The stereotyped image of cell phone owner â€Å"affluent boss† – has long faded. While this may describe one of the segments still targeted by cell phone manufacturers, today’s user symbolizes the blending of tastes, preferences and meanings associated with products crossing several demographics and psychographics boundaries. A discussion of the 4 market segments that defines today’s cell phone user follows. Heavy Users: They are successful entrepreneurs, businessmen/women, or professionals aged older than 30, with higher income. People in this segment view cell phones as a necessary tool for their jobs. Most of them are early adopters of mobile phone. It’s easy for them to stick to one brand because they are unwilling to spend time in getting used to new menus. Therefore, this segment is much more loyal in certain brands with reliable quality, compared to the other three segments. They are willing to pay extra money for high quality. Technology Enthusiasts: This segment is male dominated, highly educated, aged between 25 and 45. They are eager to try every hi-tech gadget, and always seek new cell phones with either cutting-edge technology embedded or unique functions. Consumers falling into this category are more likely to try some fantastic accessories connecting cell phone and other personal digital devices, such as laptop and PDA, as well as make advantage of the wide usage of cell phone like wireless access to the Internet. Fashion Seekers: Most consumers in this segment are young female aged 20 to 40 who love and can afford trendy apparel. They care more about the appearance of cell phone, such shape, size and color, than diversified functions. TV commercials featuring appropriate celebrities usually have a significant influence on the purchase behavior of this segment. Both this segment and Technology Enthusiasts have the propensity of changing their phones frequently. Therefore, products targeting these two segments have a relatively shorter life cycle. Social-Life Lovers: This is not a â€Å"richer† segment. Regarding demographics, these people are consumers with average income, either man or woman, without age limit. They like to make friends and care about their families. Cell phone is a perfect tool for them to keep in touch with both friends and family members. However, they may not be attracted to cell phones with comprehensive and sophisticated functions at relatively higher prices. People in these segments are much more price-sensitive than those in the above three segments. They’re usually patient to wait for sales promotions in order to get good deals. From this point of view, the profit margin of cell phones targeting this segment is the lowest in the four categories. However, with the increasing number of people owning a cell phone, this segment is expanding rapidly and makes more and more contribution to the growth of the entire market size. Covering all levels in mobile phone products, Motorola’s smart phones cover low-class, middle-class and high-class, with products prices from several hundred Yuan to six thousand Yuan. The fall in average prices allow smart phones to become the market mainstream, so Motorola’s lays its solid dominant position in middle-and low-end market. The low-end market of 2,000 Yuan and under phones is almost occupied by Motorola market share has improved slightly in 2008Q3, with its new middle-end products becoming popular among users. Motorola fifth largest brand in Chinas smart phone market. Consumers Motorola’s primary consumers can be broken down into four primary segments: ? Busy professionals for whom cell phones are a Heavy Users absolute requirement (high income). ? Primarily males 25 – 45, highly educated and Enthusiasts fascinated by the latest technologies. Accompli Fashion ? Young females 20 – 40. They tend to keep up with the latest trends and are fairly affluent. Seekers Social-Life ? Average income consumers, who love to socialize and make new friends. Family tends to Lovers be very important. Motorola’s Strategy Originally pursued a global marketing strategy in China. This strategy quickly met resistance and Motorola adjusted by changing to a more localized strategy. Localized strategy included: Adapting models and software to meet specified local demands. Sourcing through local suppliers. International mobile phone giants have suffered big market share declines in China, because the countrys two mobile operators, China Mobile Ltd. and China Unicom Ltd. , have collectively purchased more cell phones for rural locations and other emerging markets since the first half of 2007. They have purchased mainly low-end and mid-range handsets in which local brands enjoy comparative advantages. This has helped domestic handset manufacturers win a larger collective market share of 37. 5 percent, up from 25 percent in 2007. At the same time, Nokia and Samsung, major competitors of Motorola in China, have been trying to secure larger market shares. Nokia, with its advantages in product diversity, sales channels, product promotions and packaged sales, saw its first-quarter sales continue to increase and its market share reach 37. 4 percent. Samsung has invested substantially in the Chinese market in the past year by introducing more products, adjusting its product portfolio and pricing and distribution strategies, strengthening its marketing efforts and expanding its cooperation with mobile operators in customized handsets. As a result, its share of the Chinese market outpaced Motorolas by 6 percentage points in the first quarter of 2008. By contrast, Motorolas product portfolio is thinner. The company failed to introduce more innovations after it started marketing its hot-selling RAZR series handsets in August 2004. This has prevented the company from winning more customers, said Yang. Motorola only introduced 13 new mobile phone models in China in 2007, while Nokia introduced 55, the majority of which were low-end handsets. With an 80-year history of technological innovation and branding behind it, all Motorola needs is a rejuvenation plan. The company will start by launching more diversified products designed for Chi nese customers, Ren told the Beijing Morning Post. Motorola also has failed to introduce more handsets to cater to the Chinese market since the rollout of its MING handsets, a Linux-based smartphone, Ren said. The company came to realize that this has been one of the reasons for its unsatisfactory performance in China in the past two years, he added. Motorola launched a new model in its ROKR handset series-the ROKR E8-as a music phone, on April 30 and is about to debut seven or eight new models in China in the coming three months. 4. Is the company’s current branding strategy effective in penetrating this segment? If not, what kind of marketing strategy should Motorola follow? Motorola wants to be a purely Chinese company. We want to be more Chinese than local companies. Lai Bingrong, Senior Vice President Motorola Inc. President Motorola (China) Electronic Co. , Ltd. in 2000. China is one of our most important crucial markets and we are still the first and largest US business in operation there. Fred Harburg, President, Motorola University, in June 2002. There is a lot of trust on the Chinese side because Motorola has put a lot of investment into the country. Crag Watts, A nalyst Norson Telecom Consulting, in January 2003 Five Point plan for winning branding strategy 1. Winning People Persistent enhancement of the management team and work environment. 2. Winning Financials Aggressive focus on strengthening the balance sheet and cash flow. . Winning with Customers Relentless pursuit of cost competitiveness, quality and customer satisfaction. 4. Winning Innovations Growth through profitable innovative products, systems, software and customer relationships. 5. Winning Strategies Continuously reassess and improve our business strategies and portfolio. Motorola follow this market strategy to penetrate in the market With increasing competition and declining market share, Motorola announced a new five-year 2+3+3 strategy, in June 2002. The new strategy was announced by Tim Chen (Chen) who took over as president of Motorola China in 2002. +3+3 strategy – 2: to turn China into both a global production base and a R base of Motorola – 3: An a nnual output value of US$10B, a total investment of US$10B in China, and US$10B purchasing of accessories and services from China – 3: To lay emphasis on the development of digital trunking, semiconductors, and broadband Utilized joint-venture partners to focus on its expertise in developing and distributing cell phone technology and products This strategy aimed at strengthening the companys position in China as it had become a strategically important market for Motorola. Analysts reported that while Motorola experienced declining sales in the other markets across the world, in China, its sales were on the rise. According to company sources, Chinas share in Motorolas global revenues was increasing over the years Growth in Subscriber: 350 million subscribers is only 13. 9% penetration! Motorola Optimistic about Chinas Market strategy Although Motorola, worlds second largest mobile phone supplier, reported US$206 million of deficits in first quarter, its China branch is still optimistic about Chinas market. Ning Suyong, manager of public affairs office of Motorola (China) Electronics said that Motorolas deficits in the first quarter were for a slowdown of American economy and global recession of mobile phone and semiconductor market, and high costs of Motorola mobile phones. Motorola is now undergoing business re adjustment, it is not very possible for it to see desired effect. Demand for mobile phone and semiconductors in China’s market are considerable which is quite different from that in America. Chinas market may boast 100 million mobile phones this year. Recently, Motorola developed T189 mobile phones; it will continue this year to tap GPRS (2. 5 G) market which will bring a great commercial opportunity. Motorola produces different types of mobile phones. So far, it has set up 18 R centers in China with total expenditure on research and development coming up to 1. 3 billion yuan. Its dedication to research and development in China has indicated the importance of Chinas market. Motorola still ranks No. 1 by its market share in China. Last year, Its China branchs sales volume topped US $ 4 billion. With exports up to US $ 1. 643 billion, it paid a total of 4. 6 billion yuan in taxes, topping all foreign investors in China. 5. What should Motorola do in order to effectively cut cost in developing a low-priced mobile phone? Motorola’s Strategy Originally pursued a global marketing strategy in China. This strategy quickly met resistance and Motorola adjusted by changing to a more localized strategy. Localized Low Priced strategy included: ? Adapting models and software to meet specified local demands. ? Sourcing through local suppliers. Motorola Introduces Dirt-Cheap Cell Phone For Developing Countries The handsets, wholesale-priced at under $30, are targeted for markets such as India, China, South Africa, Nigeria, Bangladesh, Thailand, the Philippines, and Yemen. Motorola introduced the new models at the 3GSM World Congress in Singapore when the GSM Association revealed the company had again won the tender to supply handsets to operators in emerging countries. The phones are targeted for markets as diverse as India, South Africa, Nigeria, Bangladesh, Thailand, the Philippines, and Yemen. To get below US$30 per handset is a milestone achievement,† said Craig Ehrlich, chairman of the GSM Association, the trade group for the world’s GSM mobile operators. â€Å"(This) cements the formation of a whole new market segment for the mobile industry and will bring the benefits of mobile communications to a huge swathe of people in developing countries. † The GSM Association fueled discussion about handsets for emerging markets earlier this year when it announced that the sub-$40 Motorola C114 phone had won its tender for an estimated 6 million ultra low-cost handsets from eight operators. At the time, the GSMA said it would have a follow-on bid in September in an effort to attract more handset makers and cover more emerging markets. Although other handset makers made bids, such as China’s TCL Alcatel (NYSE: ALU) Mobile Phones Ltd. , the GSM Association decided Motorola’s low-cost platform best fit the needs of difficult to reach emerging market users. Conway said important factors were after-sales support, local service, brand presence and a choice of low-cost handset models, including an exclusive product, the C113a. Motorola submitted two handsets in its proposal the C113 and the C113a, which was specifically designed for the Emerging Market Handset program. The C113a offers talk times of up to 450 minutes and up to 330 hours of standby, reducing the need for frequent recharging. Motorola recently developed plans to release the F3 model on the Local market, which sells for between US$30 and US$50. The product isn’t yet available on the Chinese market, mainly because Motorola isn’t sure if Chinese consumers will accept the super-slim handset. But at the same time, the Motorola â€Å"Ming† PDA Smart Phone, which was released by Motorola’s R center in China, has been very popular on the mainland, Taiwan, Hong Kong, Singapore and some other northern Asian regions. So popular, in fact, that it sold one million units in three months! Much of Motorola’s strength lies in the culture it has created. Technical innovations and open-mindedness are encouraged and, indeed, needed to ensure success. Motorola is willing to set up independent R institutions on the local market to support local demands. Like branches of other multinationals in China, Motorola’s facility is nothing special: employees compile programs in monotonous office blocks. Still, the company does have a few noticeable differences from other multinationals. One that immediately jumps out is its equal important status with the R center at Motorola’s headquarters. An exceedingly large number of multinational R institutions in China are focused on product localization based on their global platforms. Motorola, however, has taken a slightly different approach by unleashing its China R center and allowing it to operate independently. Knowing that consumer preference in the Chinese market is quite different from that in the U. S. market, Motorola started to localize its product development after the initial poor performance of pure â€Å"global† strategy. Now Motorola adapts its models to meet the specific demand from local markets rather than simply throw the current products into the market without any adjustment. The R center in China successfully developed software to show the menu in Chinese and input Chinese characters. In 1999, a combination PDA/phone, which was designed by Chinese engineers, was launched in China and spread to the US and European countries. Motorola’s localization strategy also includes local sourcing. The company takes initiative in establishing relationships with local suppliers. 7 years ago, 65% of components were imported, while 69% of components are purchased locally now. Local sourcing brings Motorola three major benefits: lowering manufacturing cost, reducing risks from currency fluctuation, and catering to Chinese government’s requirements. Motorola consists of three businesses low-priced model: Enterprise Mobility Solutions, Home Networks Mobility, and Mobile Devices. Enterprise Mobility Solutions This group includes the mission-critical communications offered by our government and public safety sectors and our enterprise mobility business. We design, manufacture, sell, install and service analog and digital two-way radio as well as voice and data communications products and systems. We deliver mobile computing, advanced data capture, wireless infrastructure and RFID solutions not only to clients in the public sector, but also to retail, manufacturing, wholesale distribution, healthcare, travel and transportation customers worldwide. Through innovative technology, we help people integrate, optimize and manage their networks to seamlessly stay connected as they move about their daily lives. Home Networks Mobility Operators today are being asked by their subscribers to deliver bandwidth-intensive, experience-based services - regardless of the network architecture. Motorola is uniquely positioned to capitalize on this trend, providing integrated, end-to-end systems that seamlessly and reliably enable uninterrupted access to digital entertainment, information and communications services over a variety of wired and wireless solutions. Motorola designs, manufactures, sells and services digital video system solutions and interactive set-top boxes; voice and data modems for digital subscriber line and cable networks; and, broadband access systems (including ellular infrastructure systems) for cable and satellite television operators, wireline carriers and wireless service providers. With these solutions, Motorola empowers consumers by connecting their homes - easily keeping contacts, content and services within reach. Mobile Devices As a pioneer in wireless communications, Motorola has transformed the cell phone into an icon of personal technology - an integral part of daily communications, data management and mobile entertainment. Motorola not only designs, manufactures, sells and services wireless handsets, but also licenses its vast portfolio of intellectual property. Our collection spans all cellular and wireless systems and includes integrated software applications as well as one a large complement of Bluetooth ®-enabled accessories. We offer customers innovative product designs that deliver must have experiences, such as mobile music and video - enabling seamless connectivity at work or at play.

Free Essays on Marie Antionette

Marie Antoinette was born in Vienna, Austria on November 2nd 1755.She was the daughter of Austrian archduchess Maria Theresa and Holy Roman Emperor Francis the first. In 1770 she married the dauphin of France who later became King Louis XVI. Marie’s wedding to King Louis was made only to strengthen France’s Alliance with Austria. The people disliked the marriage. Marie ‘s actions increased the hostility and unpopularity among the people. She constantly sought the advice of the Austrian ambassador and attempted to influence French foreign policy in favor of Austria. Unhappy in her marriage, which remained unconsummated for seven years, she surrounded herself with a clique of disillusioned royals, led by Yolanda de Polignac and Marie Theresa de Lamballe, and threw herself into a life of pleasure and careless extravagance such as fancy balls, theatricals and gambling. Marie paid no attention to the France’s financial crisis, but only on spending her money lav ishly. Vicious stories and rumors where told about her one of these stories illustrates her haughty attitude toward the people. According to the story Marie asked an official why the Parisians are angry â€Å"because they have no bread† was the reply â€Å"then let them eat cake† said Queen Marie. This story also shows her lack of understanding in economic problems. With the birth of her son her life became more calm.Although she contributed to the fall. Her notorious reputation led to scandals such as the Affair of the Diamond Necklace and to rumors concerning her relations with officers of the guard and with Hans Axel Fersen. The famous solution to the bread famine, â€Å"Let them eat cake,† is unjustly attributed to the queen, but it is certain that Marie Antoinette lacked understanding of economic problems. With the birth of her first son, her life became more sedate. Although she had contributed to the downfall of A. R. J. Turgot in 1776 and was hostile to Jacques Necker,... Free Essays on Marie Antionette Free Essays on Marie Antionette Marie Antoinette was born in Vienna, Austria on November 2nd 1755.She was the daughter of Austrian archduchess Maria Theresa and Holy Roman Emperor Francis the first. In 1770 she married the dauphin of France who later became King Louis XVI. Marie’s wedding to King Louis was made only to strengthen France’s Alliance with Austria. The people disliked the marriage. Marie ‘s actions increased the hostility and unpopularity among the people. She constantly sought the advice of the Austrian ambassador and attempted to influence French foreign policy in favor of Austria. Unhappy in her marriage, which remained unconsummated for seven years, she surrounded herself with a clique of disillusioned royals, led by Yolanda de Polignac and Marie Theresa de Lamballe, and threw herself into a life of pleasure and careless extravagance such as fancy balls, theatricals and gambling. Marie paid no attention to the France’s financial crisis, but only on spending her money lav ishly. Vicious stories and rumors where told about her one of these stories illustrates her haughty attitude toward the people. According to the story Marie asked an official why the Parisians are angry â€Å"because they have no bread† was the reply â€Å"then let them eat cake† said Queen Marie. This story also shows her lack of understanding in economic problems. With the birth of her son her life became more calm.Although she contributed to the fall. Her notorious reputation led to scandals such as the Affair of the Diamond Necklace and to rumors concerning her relations with officers of the guard and with Hans Axel Fersen. The famous solution to the bread famine, â€Å"Let them eat cake,† is unjustly attributed to the queen, but it is certain that Marie Antoinette lacked understanding of economic problems. With the birth of her first son, her life became more sedate. Although she had contributed to the downfall of A. R. J. Turgot in 1776 and was hostile to Jacques Necker,...

Self-Discovery essays

Self-Discovery essays Character Self-Discovery The Idea of self-discovery in the novel A Separate Peace, is something very apparent in many of the characters. All of the characters, Gene, Finny, Leper, find their true selves by the end of the story. Genes battle to find himself is the main topic of the story. In the beginning hes a very impressionable, Go with the flow type of person. He is the first to agree, and do what Finny wants him to do. However, by the last few chapters he becomes true to himself, and starts to have a self-realization. The boys not knowing their true selves set the plane for an eventful story, with many twists and hidden meanings. Genes struggle to find his self leads to a very roller coaster type ride for his high school life. His journey takes him from the highest of highs to the lowest of lows. All along he knows he isnt being true to himself, but he doesnt know if he wants to be true to himself for fear of not being accepted. Before he starts his expedition on finding himself, hes a very agreeable person. Lets go to the beach Finny tells Gene. Although the beach was hours away and forbidden to go to, Gene responds with a simple All Right.(37) After playing head games with himself, putting himself to the test and an emotional battle internally, Gene wins his struggle, and finds his separate peace. Phineas is the not your stereo-typical jock. He does excel in any sport you put in front of him, but there is much more to him. For being such a young student, he is confident in his self, and is a natural born leader. Well, in case suitors begin clamoring at the door, you can tell them Im wearing this as an emblem.(18) Finny said with a sarcastic voice, in response to Genes comment about his bright pink shirt. ...Pink! It makes you look like a fairy!(17) To any other Devon High...

Marketing Research - SPSS analysis Essay Example | Topics and Well Written Essays - 750 words

Marketing Research - SPSS analysis - Essay Example The frequency chart below shows that the shopping mall is the most preferred shopping destination of all the respondents. Given below is the correlation between the shopping destination preferences of the respondents. We find that there is significant negative correlation between high end department stores and the other variables showing that the respondents significantly prefer high end department stores than others. We find that 39 of the respondents do not use television as the source of information. The Fisher’s exact test shows that there exists no significant difference between the male and female with regard to this source. We find that 42 of the respondents use magazine as the source of information. Only 6 of the 36 females do not use magazine as a source. The Fisher’s exact test shows that there exists significant difference between the male and female with regard to this source. All other sources involved in the study are also used by the respondents as sources of information but do not produce significant results of difference between male and female. We also realize that the radio is not used as a source of information by all the respondents. We find that there exists significant correlation between the respondents’ likeliness to purchase underwear and formal top. Similarly there exists significant correlation between the likeliness to purchase skirt/trousers and shirt blouse. There exists no significant negative correlation between the various aspects of